Oh Facebook, how I hate you. You finally made me join, years after I’d seen the best minds of my generation spiral down into your shoddy UI embracing streams, ‘looking for an angry fix’. For all that time I’d refused to join on ethical lines: your invasive signup insistence to know everything about me was […]
Over the past few years I’ve run dozens of Facebook ad campaigns with mixed success. During that time some of the most successful campaigns have been for event promotion. Yet I still see very few people using Facebook ads to promote their events. Thanks to increasingly improved targeting options, using Facebook ads for event promotion […]
“Facebook is floundering under the weight of its own scorched earth policy towards privacy.” So writes Mark Weinstein in the lede of his Huffington Post article on the company and privacy issues. While some may scoff at the idea of privacy in a social media platform –we are all freely publicly posting those pictures, […]
Hint: If The Social/Mobile Context Seems Limiting, You’re Looking at it Wrong I once heard Lauren Freedman, owner of the eTail group say: “Deploy your brand across all touch points yet take advantage of channel specific elements that shoppers demand.” She’s pretty smart. Although I heard her say this a few years ago, the message […]
By Guest Blogger, Anita Loomba In the ever evolving world of social media, companies often struggle with determining how to acquire and retain customers using the various media outlets. Facebook and Twitter are two social media platforms that provide an immense opportunity to reach millions of potential or current customers in a single community. Key […]
by Lisa Peyton, VP Bonfire Social Media Deals. They are everywhere these days. With our economy in a serious recession, consumers are laser-focused on getting the most for their money and EVERYONE loves a great deal. With the advent of location-based applications like Foursquare and Facebook Places, deals are becoming more relevant than ever before. […]
For the first time, social media platforms were included in recent reports on the American Customer Satisfaction Index (ACSI). The platforms included Facebook, MySpace, Wikipedia and YouTube. ForeSee Results recently released their Annual E-Business Report that highlighted the surveys key findings.