Tag: marketing stories

Marketers Need To Be Story Architects

| December 19, 2012 | 0 Comments
Marketers Need To Be Story Architects

There’s been much discussion lately about the importance of storytelling in good marketing and how we marketers need to embrace it; however, not much has been written about how to properly architect a story for maximum impact. Admittedly, I’m a recovering English major who spent much of my academic life trying to master the short […]

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Elizabeth Brigham Content MarketingRecruit 101Special Agent IntermediateVeteran Advanced ,,,,,,

There’s been much discussion lately about the importance of storytelling in good marketing and how we marketers need to embrace it; however, not much has been written about how to properly architect a story for maximum impact. Admittedly, I’m a recovering English major who spent much of my academic life trying to master the short […]