Portland-based GemKitty, a design-your-own gemstone jewelry website, was asked to join 23 other co-creation companies in a coordinated Facebook campaign to create awareness about the mass customization industry. This movement, dubbed “Mass Customization Friday”, took place on August 6th with all 24 design-your-own companies advertising on Facebook in an organized fashion. Arwa Jumkawala, GemKitty’s owner […]

by Daniela  Araujo In this follow-up article to Should I Bid On My Own Brand Part I, I will use real results to demonstrate the need for companies to bid on branded terms via Paid Search.  This real life experiment was conducted over a period of four months with a campaign focused on lead generation.  […]