Tag: ppc

Ask TMM: How Can I Track ROI From Landing Pages?

| February 8, 2012 | 0 Comments
Ask TMM: How Can I Track ROI From Landing Pages?

TMM Angels were approached by a search professional interested in tracking ROI from landing pages. Ryan Smith is the Paid Search Strategist of a mid-sized company located in New York City.  He approached the TMM Angels looking for tips on Landing Page Optimization for his Lead Generation campaigns.  He mentioned that most leads generated by […]

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admin Ask TMMTMMPDX ,,,,,

TMM Angels were approached by a search professional interested in tracking ROI from landing pages. Ryan Smith is the Paid Search Strategist of a mid-sized company located in New York City.  He approached the TMM Angels looking for tips on Landing Page Optimization for his Lead Generation campaigns.  He mentioned that most leads generated by […]

Portland Marketing Events: TMMPDX’s Top Marketing Events May 2011

| May 6, 2011 | 3 Comments
Portland Marketing Events: TMMPDX’s Top Marketing Events May 2011

Spring is finally here, get excited and warm up for summer with the following marketing events. Mobile, User Experience, Business Communication and Search Engine Marketing are hot topics this month. We hope you enjoy the TMMPDX top 10 marketing events for May 2011: 1) WebVisions – Wednesday May 25th-Friday 27th, 8:30am-5:00pm Oregon Convention Center, 777 […]

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Daniela Araujo Internet MarketingPortland Marketing EventsSocial MediaTMMPDX ,,,,,,,,

Spring is finally here, get excited and warm up for summer with the following marketing events. Mobile, User Experience, Business Communication and Search Engine Marketing are hot topics this month. We hope you enjoy the TMMPDX top 10 marketing events for May 2011: 1) WebVisions – Wednesday May 25th-Friday 27th, 8:30am-5:00pm Oregon Convention Center, 777 […]

“Design-Your-Own” Companies Join Forces For Facebook Ad Campaign

| August 25, 2010 | 2 Comments
“Design-Your-Own” Companies Join Forces For Facebook Ad Campaign

Portland-based GemKitty, a design-your-own gemstone jewelry website, was asked to join 23 other co-creation companies in a coordinated Facebook campaign to create awareness about the mass customization industry. This movement, dubbed “Mass Customization Friday”, took place on August 6th with all 24 design-your-own companies advertising on Facebook in an organized fashion. Arwa Jumkawala, GemKitty’s owner […]

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Amanda Bernard Internet MarketingPPC AdvertisingSocial MediaSocial Media Case StudyTMMPDX Portland Marketing Innovators ,,,,,

Portland-based GemKitty, a design-your-own gemstone jewelry website, was asked to join 23 other co-creation companies in a coordinated Facebook campaign to create awareness about the mass customization industry. This movement, dubbed “Mass Customization Friday”, took place on August 6th with all 24 design-your-own companies advertising on Facebook in an organized fashion. Arwa Jumkawala, GemKitty’s owner […]

Paid Search Campaigns: Should I Bid On My Own Brand? Part II

| September 15, 2009 | 0 Comments
Paid Search Campaigns: Should I Bid On My Own Brand? Part II

by Daniela  Araujo In this follow-up article to Should I Bid On My Own Brand Part I, I will use real results to demonstrate the need for companies to bid on branded terms via Paid Search.  This real life experiment was conducted over a period of four months with a campaign focused on lead generation.  […]

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Daniela Araujo PPC Advertising ,,,,,,,,

by Daniela  Araujo In this follow-up article to Should I Bid On My Own Brand Part I, I will use real results to demonstrate the need for companies to bid on branded terms via Paid Search.  This real life experiment was conducted over a period of four months with a campaign focused on lead generation.  […]

Should I bid on my own Brand? Part I

| June 17, 2009 | 1 Comment
Should I bid on my own Brand? Part I

by Daniela Araujo Google recommends advertisers include brand terms in paid search campaigns, however one might ask: if users know my brand and my website has been indexed by Google, won’t they find it organically anyway? This argument becomes even stronger when you naturally rank number one for your brand.  In Part I of this […]

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Daniela Araujo PPC Advertising ,,,,

by Daniela Araujo Google recommends advertisers include brand terms in paid search campaigns, however one might ask: if users know my brand and my website has been indexed by Google, won’t they find it organically anyway? This argument becomes even stronger when you naturally rank number one for your brand.  In Part I of this […]

Comparing Apples and Oranges? Understanding Discrepancies Between Adwords and Analytics

| March 31, 2009 | 3 Comments
Comparing Apples and Oranges?  Understanding Discrepancies Between Adwords and Analytics

by Daniela Araujo Part I: Tracking Visitors Introduction Careful analysis of online campaign performance data is an integral part of the PPC Account Manager’s daily routine. This includes tracking the effects of changes to the account, monitoring of long-term trends, and recognition of anomalies in data which warrant investigation. During this process, it is common […]

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Daniela Araujo Web Analytics ,,,,

by Daniela Araujo Part I: Tracking Visitors Introduction Careful analysis of online campaign performance data is an integral part of the PPC Account Manager’s daily routine. This includes tracking the effects of changes to the account, monitoring of long-term trends, and recognition of anomalies in data which warrant investigation. During this process, it is common […]

‘Old School’ Marketing: Is Print Dead? Deciding The Fate Of Print Advertising In The Current Recession

| March 24, 2009 | 4 Comments
‘Old School’ Marketing: Is Print Dead?  Deciding The Fate Of Print Advertising In The Current Recession

by Amanda Bernard Print publishers have major challenges that lie ahead.  These include how to best adapt to digital distribution while finding the best ways to monetize and combating the increasing costs of paper and fuel; publicizing “green printing” methods to counterbalance greater consumer awareness of environmental impact, and proving to print advertisers that they […]

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admin 'Old School' Marketing ,,,,,,,,,,,,

by Amanda Bernard Print publishers have major challenges that lie ahead.  These include how to best adapt to digital distribution while finding the best ways to monetize and combating the increasing costs of paper and fuel; publicizing “green printing” methods to counterbalance greater consumer awareness of environmental impact, and proving to print advertisers that they […]