‘Old School’ Marketing: Is Print Dead? Deciding The Fate Of Print Advertising In The Current Recession
advertising in recession,modern marketing,pay per click advertising,ppc,print advertising,print marketing,return on ad spend,ROAS,ROI,search engine marketing,traditional advertising,traditional marketing,traditional mediaby Amanda Bernard Print publishers have major challenges that lie ahead. These include how to best adapt to digital distribution while finding the best ways to monetize and combating the increasing costs of paper and fuel; publicizing “green printing” methods to counterbalance greater consumer awareness of environmental impact, and proving to print advertisers that they […]