Tag: ROI

Comparing Apples and Oranges? Understanding Discrepancies Between Adwords and Analytics, Part II

| May 12, 2009 | 1 Comment
Comparing Apples and Oranges? Understanding Discrepancies Between Adwords and Analytics, Part II

by Daniela Araujo Part II: Tracking Revenue Web marketing analysts are frequently puzzled when comparing stats between Adwords and Analytics.  In Understanding Discrepancies Between Adwords and Analytics, Part I,   I discussed the common causes of discrepancies in traffic reporting.  In this article, I will discuss the differences in e-commerce revenue data reporting between Adwords […]

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Daniela Araujo Google GossipPPC AdvertisingWeb Analytics ,,,,

by Daniela Araujo Part II: Tracking Revenue Web marketing analysts are frequently puzzled when comparing stats between Adwords and Analytics.  In Understanding Discrepancies Between Adwords and Analytics, Part I,   I discussed the common causes of discrepancies in traffic reporting.  In this article, I will discuss the differences in e-commerce revenue data reporting between Adwords […]

Google Content Network: From Art to Science; Advanced Optimization Tips and Tricks

| April 21, 2009 | 1 Comment
Google Content Network: From Art to Science; Advanced Optimization Tips and Tricks

by Daniela Araujo The Google Content Network has become more popular among advertisers over the last year  due to the launch of the Placement Performance report and Site and Category Exclusion tool.

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Daniela Araujo Google GossipInternet MarketingPPC Advertising ,,,,,,

by Daniela Araujo The Google Content Network has become more popular among advertisers over the last year  due to the launch of the Placement Performance report and Site and Category Exclusion tool.

‘Old School’ Marketing: Is Print Dead? Deciding The Fate Of Print Advertising In The Current Recession

| March 24, 2009 | 4 Comments
‘Old School’ Marketing: Is Print Dead?  Deciding The Fate Of Print Advertising In The Current Recession

by Amanda Bernard Print publishers have major challenges that lie ahead.  These include how to best adapt to digital distribution while finding the best ways to monetize and combating the increasing costs of paper and fuel; publicizing “green printing” methods to counterbalance greater consumer awareness of environmental impact, and proving to print advertisers that they […]

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admin 'Old School' Marketing ,,,,,,,,,,,,

by Amanda Bernard Print publishers have major challenges that lie ahead.  These include how to best adapt to digital distribution while finding the best ways to monetize and combating the increasing costs of paper and fuel; publicizing “green printing” methods to counterbalance greater consumer awareness of environmental impact, and proving to print advertisers that they […]