Hint: If The Social/Mobile Context Seems Limiting, You’re Looking at it Wrong I once heard Lauren Freedman, owner of the eTail group say: “Deploy your brand across all touch points yet take advantage of channel specific elements that shoppers demand.” She’s pretty smart. Although I heard her say this a few years ago, the message [...]

When Sales and Marketing teams have too much crossover (i.e. being the same person), we sometimes get into trouble with sales goals influencing marketing messaging in a gross way. To further illustrate my point, I’ll give you a quick example. Situation: sales are down and as always, we want them up. Manifests itself in this [...]

There’s been much discussion lately about the importance of storytelling in good marketing and how we marketers need to embrace it; however, not much has been written about how to properly architect a story for maximum impact. Admittedly, I’m a recovering English major who spent much of my academic life trying to master the short [...]

Top 5 Ways to Build Buzz with Pinterest By Anita Loomba, Guest Contributor The online pin board, Pinterest, that has been making waves this past year, is no longer just for individuals who pin what they love in home, weddings, recipes, etc. It has become a hub of consumer generated content that encompasses fashion, photo [...]

By Guest Blogger, Anita Loomba In the ever evolving world of social media, companies often struggle with determining how to acquire and retain customers using the various media outlets. Facebook and Twitter are two social media platforms that provide an immense opportunity to reach millions of potential or current customers in a single community. Key [...]

Tweet,  retweet, @mention, repeat, rinse. Aren’t your  little iPhone thumbs at least a bit curious to the effectiveness of your tweets? Portland based startup and Portland Seed Fund participant Vizify have launched an app:  TweetSheet tells you exactly that and more. (Disclosure:  my husband is a co-founder.) TweetSheet creates an instant infographic of your Twitter [...]

TMMPDX recently had the opportunity to speak with Online Marketing Summit (OMS) Seattle keynote speaker Stefan Weitz, Director of Search at Bing, to pick his brain about social search and changes happening in the SEO world. TMMPDX: Can you give us a preview of what you will be discussing in your keynote, Confluence of Social [...]

Spring is finally here, get excited and warm up for summer with the following marketing events. Mobile, User Experience, Business Communication and Search Engine Marketing are hot topics this month. We hope you enjoy the TMMPDX top 10 marketing events for May 2011: 1) WebVisions – Wednesday May 25th-Friday 27th, 8:30am-5:00pm Oregon Convention Center, 777 [...]

With the increasing popularity of digital music downloads, the music industry has been living a digital revolution out-loud for years. Perhaps on a quieter stage, the Art world has also been experiencing a similar digital shift. Cory Huff, social media marketing consultant and creative mind behind TheAbundantArtist.com, took some time out to share his insights [...]

TMM Angels were approached by a small business owner interested in Mobile Advertising: I own two clothing stores, one in Portland and another in Seattle.  Recently, I launched a website to engage my customers with fashion news, coupons and new arrivals. Now that I see results coming from my Social Media initiatives I want to [...]