Over the past few years I’ve run dozens of Facebook ad campaigns with mixed success. During that time some of the most successful campaigns have been for event promotion. Yet I still see very few people using Facebook ads to promote their events. Thanks to increasingly improved targeting options, using Facebook ads for event promotion […]

I had the great pleasure to meet Joleen Ong, Marketing & Publications Director – NTEN: The Nonprofit Technology Network – at a recent TMMPDX.COM Happy Hour (don’t miss the next one on Tuesday February 25th at the Nines Hotel). I only had the chance for a short conversation with Joleen, but wanted to learn more […]

Hint: If The Social/Mobile Context Seems Limiting, You’re Looking at it Wrong I once heard Lauren Freedman, owner of the eTail group say: “Deploy your brand across all touch points yet take advantage of channel specific elements that shoppers demand.” She’s pretty smart. Although I heard her say this a few years ago, the message […]

When Sales and Marketing teams have too much crossover (i.e. being the same person), we sometimes get into trouble with sales goals influencing marketing messaging in a gross way. To further illustrate my point, I’ll give you a quick example. Situation: sales are down and as always, we want them up. Manifests itself in this […]

There’s been much discussion lately about the importance of storytelling in good marketing and how we marketers need to embrace it; however, not much has been written about how to properly architect a story for maximum impact. Admittedly, I’m a recovering English major who spent much of my academic life trying to master the short […]

Top 5 Ways to Build Buzz with Pinterest By Anita Loomba, Guest Contributor The online pin board, Pinterest, that has been making waves this past year, is no longer just for individuals who pin what they love in home, weddings, recipes, etc. It has become a hub of consumer generated content that encompasses fashion, photo […]

By Guest Blogger, Anita Loomba In the ever evolving world of social media, companies often struggle with determining how to acquire and retain customers using the various media outlets. Facebook and Twitter are two social media platforms that provide an immense opportunity to reach millions of potential or current customers in a single community. Key […]

Tweet,  retweet, @mention, repeat, rinse. Aren’t your  little iPhone thumbs at least a bit curious to the effectiveness of your tweets? Portland based startup and Portland Seed Fund participant Vizify have launched an app:  TweetSheet tells you exactly that and more. (Disclosure:  my husband is a co-founder.) TweetSheet creates an instant infographic of your Twitter […]

TMMPDX recently had the opportunity to speak with Online Marketing Summit (OMS) Seattle keynote speaker Stefan Weitz, Director of Search at Bing, to pick his brain about social search and changes happening in the SEO world. TMMPDX: Can you give us a preview of what you will be discussing in your keynote, Confluence of Social […]

Spring is finally here, get excited and warm up for summer with the following marketing events. Mobile, User Experience, Business Communication and Search Engine Marketing are hot topics this month. We hope you enjoy the TMMPDX top 10 marketing events for May 2011: 1) WebVisions – Wednesday May 25th-Friday 27th, 8:30am-5:00pm Oregon Convention Center, 777 […]