TMMPDX Marketing Innovators Podcast Series: Green Marketing and Sustainability Consultant Michelle Hippler
During this hour long podcast, Michelle Hippler, Green Marketing and Sustainability expert, outlines the difference between Green and Sustainable businesses. She discusses the importance of green marketing and outlines how a small business can take the first steps toward sustainability.
Michelle Hippler specializes in green marketing and public relation strategies for businesses with sustainability initiatives. Her website, sustainablesmallbiz.com, lists her service offerings which include sustainability consulting, marketing, event planning and social media engagement. She’s currently accepting new clients and may be reached via email at michelle@sustainablebiz.com.
Both myself and Michelle will be attending the 2009 Go Green Conference on October 7th at the Portland Armory Theater in the Pearl. TMMPDX readers can register using the discount code TMMPDX for a $25 discount off the regular registration price of $175.
Green Resources and Articles referenced in this podcast:
National Green Pages: Coop America http://www.greenamericatoday.org/pubs/greenpages/
Portland Green Pages: ReDirect Guide http://www.redirectguide.com/
Green Web Hosting: http://www.treehugger.com/files/2007/05/plethora_of_opt.php
EPA Green Purchasing Knowledge Base: http://www.epa.gov/epp/
Reducing Carbon Footprint: http://www.carbontrust.co.uk/default.ct
Portland BEST Business Center: http://www.bestbusinesscenter.org/
Score Assessment: http://www.axisperformance.com/products.html
U.S. Green Building Council Leed Certification Program: http://www.usgbc.org/DisplayPage.aspx?CMSPageID=222
International Society of Sustainability Professionals: http://sustainabilityprofessionals.org/
Article outlining emissions reductions via land management: http://www.ecofriendlymag.com/sustainable-transporation-and-alternative-fuel/epa-report-finds-significant-opportunity-to-reduce-ghg-emissions-through-materials-and-land-management-practices/
She references the graphics below during our conversation:
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Sustainability by definition relies on a status quo if input equals output. Growth is not a factor and often can be viewed as a purely negative factor.
Boulder, Colorado for example, has limited building permits within city limits for a few decades. By design, they have chosen not to become another Denver.
Adding one million more residents to Portland , OR will not create a quaity of life addition for anyone, except out of state contractors, builders, and architects…and building owners! What benefit does a high rise condo project in SW Riverfront help someone in SW or NE Portland? Most constructioon workers are from out of state!
Existing problems of homelessness (most are not even from Oregon), limited parking, poor schools, noise, high housing costs, unemployment, etc are to many would be immigrants, negatives to overcome as much as moving to Detroit, MI. As a former person from Michigan from 1999 - 2006, Portland has many more issues to over come, than Detroit.
Hi Bent,
Thank you for the feedback, and I have to say that I agree with you.
The projections show that Portland will expand by about the 1million mark, posing a HUGE challenge to sustainability efforts. One of the reasons I moved to Portland was due to their outstanding city planning and I would hate to see those efforts thwarted by a growth surge.
I have invited our resident expert, Michelle, to comment on this issue.
Keep the feedback and comments coming!
Lisa Peyton