TMMPDX Marketing Innovators Podcast Series: Green Marketing and Sustainability Consultant Michelle Hippler
During this hour long podcast, Michelle Hippler, Green Marketing and Sustainability expert, outlines the difference between Green and Sustainable businesses. She discusses the importance of green marketing and outlines how a small business can take the first steps toward sustainability.
Michelle Hippler specializes in green marketing and public relation strategies for businesses with sustainability initiatives. Her website, sustainablesmallbiz.com, lists her service offerings which include sustainability consulting, marketing, event planning and social media engagement. She’s currently accepting new clients and may be reached via email at email@example.com.
Both myself and Michelle will be attending the 2009 Go Green Conference on October 7th at the Portland Armory Theater in the Pearl. TMMPDX readers can register using the discount code TMMPDX for a $25 discount off the regular registration price of $175.
Green Resources and Articles referenced in this podcast:
National Green Pages: Coop America http://www.greenamericatoday.org/pubs/greenpages/
Portland Green Pages: ReDirect Guide http://www.redirectguide.com/
Green Web Hosting: http://www.treehugger.com/files/2007/05/plethora_of_opt.php
EPA Green Purchasing Knowledge Base: http://www.epa.gov/epp/
Reducing Carbon Footprint: http://www.carbontrust.co.uk/default.ct
Portland BEST Business Center: http://www.bestbusinesscenter.org/
Score Assessment: http://www.axisperformance.com/products.html
U.S. Green Building Council Leed Certification Program: http://www.usgbc.org/DisplayPage.aspx?CMSPageID=222
International Society of Sustainability Professionals: http://sustainabilityprofessionals.org/
Article outlining emissions reductions via land management: http://www.ecofriendlymag.com/sustainable-transporation-and-alternative-fuel/epa-report-finds-significant-opportunity-to-reduce-ghg-emissions-through-materials-and-land-management-practices/
She references the graphics below during our conversation: