Last week, those attending the emarketing summit at Innotech, were fortunate enough to get an inside peak at cutting edge web analytics as presented by Eric T. Peterson. Peterson has published 3 books on the subject, including Web Analytics Demystified, said to be one of the most influential books on web site measurement ever published. His presentation outlined a new era of web analytics that includes how to best measure and leverage social media, including applications like Twitter.
He was honored last week with a SoMe Award for his free application called The Twitalyzer, which helps to measure the impact and success with the social media application Twitter. During his hour long presentation, he unveiled a new tool that can import Twitter metrics directly into Google Analytics for a new breed of Twitter Analytics.
Peterson will be presenting at WebVisions in Portland, Oregon on May 21st at 1:15 PM. More information about that presentation is available at the WebVisitors web site (http://www.webvisionsevent.org/schedule/). He has also agreed to a one on one interview with TMMPDX for our Marketing Innovators Podcast Series, which will be published next month.
His presentation slides can be downloaded here, as they will help in better understanding the information presented in this podcast. Other links of interest:
Category: TMMPDX Marketing Podcasts