Last night I had the pleasure of speaking with Richard Rosen, President and CEO of the international marketing consultancy firm Rosen and the author of Convergence Marketing. Richard has won numerous international awards and has worked with such clients as General Electric, Dell, U.S. Bank and Disney. He currently lives in Portland, Oregon, but is frequently on the road preaching his innovative techniques to audiences all over the world.
His recently published book, entitled Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits, outlines the key components to mounting successful campaigns across all channels of the marketing mix. He provides practical tools for reshaping and optimizing lagging campaigns and backs up his arguments with hard evidence.
Next week, Richard will be speaking in Portland at the Innotech eMarketing Summit on Wednesday April 22nd, 2009 at Noon. The event is being held at the Oregon Convention Center. For more information and to register for the event, you can go to http://www.innotechconference.com/pdx/.
During our lively discussion in downtown’s West Cafe, he suggested that Convergence Marketing will save print advertising. Be sure to listen in to get all the details, including real world examples of how to take your current marketing strategies to the next level.