by Arwa Jumkawala
Casey Boggs, Founder of LT Public Relations recently led a group of entrepreneurs on a PR and branding journey entitled: Buzz on a Budget. For veteran workshop attendees like this roving reporter, it served as a refresher on topics like branding, and social media. For less seasoned peeps, it would be a thorough overview of the basics.
While slightly bleary after getting only 4 hours of beauty rest, I dragged my sleepy bum to the Pearl to bring you my top three takeaways:
Anything that reaches your customer in any way, shape or form should be considered a touch point. Examples include your packaging, your voicemail message, and your logo. To create and maintain a strong brand, all these points must be consistent. Take inventory of all your points (yes, all) and see which ones are out of whack. At the same time, you can even think about creative ways to make these touch points more vivid.
Me, me, me!
Your elevator speech shouldn’t be about you. Really. It’s about what can you do for the listener. Instead of saying, Hi I’m Bob and I sell cool widgets; explain why they should care about this cool widget you sell. How does it make their life better?
I can rite good. Yes?
Being a small business owner means you’ll become, (if you’re not already) an expert in your market. But your audience might not know that. Solution: author expert articles to establish credibility. You know the trends, how-tos, and ins-and-outs of your trade. Hopefully these can be translated to audience-focused articles you can churn out. And, don’t forget to syndicate! Your guest blog post should dragged all around town, tweeted, cross-posted on your own blog, included in your newsletter etc. Always think of ways to get the most bang for your writing effort).
Check out the next session scheduled for March 4, 2010 (8:00 AM–12:00 PM). BONUS: All proceeds will be going towards Haiti relief. Details and Registration here.