This year’s Seattle Interactive Conference covered the theme of Game-Changers following three tracks of digital, design, and develop. This event brought together an impressive team of speakers, panelists, and artists from various industries creating a unique buzz and energy in the air over both days. TMM was there mixing it up and tweeting live coverage. Some of the reoccurring topics included the growing importance of mobile and second screen experiences, the salience of storytelling/making, and gaining insights from big data.
Here are some of TMM’s key takeaways:
Mobile and Second Screen – This is the year of mobile with studies showing that mobile access will overtake desktop access by 2015. Finally, businesses can’t ignore mobile when it comes to their online content. Also important is the fact that many users are using multiple devices simultaneously to consume content. These two factors were up front and center during many presentations.
Storytelling and StoryMAKING – Storytelling has been a buzz word for several years now and hasn’t seemed to lost any of it’s luster. One interesting point of distinction this year was ‘storytelling’ vs. ‘storymaking’. Digital consumers are now becoming part of the story in news ways and companies are capitalizing on that fact within their marketing campaigns.
Big Data - There is an expanding need to have solutions that deal with the phenomenon of ‘big data’. Reams of information are being collected and businesses need solutions to help filter, process and archive a ton of the data. Many of #SIC2012′s presenters had discussed the future of big data and strategies on how to incorporate insights into the mix.
HRH Media’s Hanson Hosein Knows How to Tell a Story
One of the most compelling sessions was put together by Hanson Hosein, professor at UW’s Master of Digital Media program. His presentation was titled ‘Storytellers 7 Hard Truths’ and outlined current challenges with keeping your audience’s attention. His slide deck included information outlining Aristotle’s story structure and links to videos that helped to demonstrate his seven truths surrounding storytelling.
He also presented a concept he called ‘Action Idea’. An action idea is a narrative mission statement that builds a universal platform or wireframe for the story. Based upon every story having a beginning, middle, climax and ending, Hosein recommends building an ‘action idea’ for the story you are trying to convey with your campaign. He provides working examples throughout the presentation including a shout-out to the Old Spice campaign and the 2012 Kony video.
This presentation is also recaptured and expanded upon on Hosein’s eBook: Storyteller Uprising.
We Can All Learn from Neil’s Mistakes
One of my overall favorite presentations was by Neil Patel from kissmetrics.com. You can read more about Neil on his blog quicksprout.com, where he posts informative articles on digital marketing optimization. His #SIC2012 presentation was titled ‘Seven Business Mistakes That Nearly Broke Me’ and it was a candid and truthful look at his successes and FAILURES.
His lessons included:
1) Pick business partners carefully.
2) Time isn’t on your side.
4) Build for your customers.
5) Emotions and businesses don ‘t mix.
6) Only hire loyal employees.
7) Don’t be too greedy.
8) Frugality is SEXY.
9) Never take no for an answer.
With SIC’s second successful year accomplished; chock-full of impressive speakers, great networking happy hours and after-parties o’ plenty, and with so much gained, we look eagerly forward to what’s in store for next year’s Seattle Interactive Conference.
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