Great question, right? Joseph Heinl from ethology posed this stumper at Explore Portland, Social Media Explorer‘s conference series. With a theme of ‘Know More. Do More’, the unbeatable speaker line-up provided marketers from around the Pacific Northwest insight into digital marketing trends, tools and best practices to further their business success.
Over 2 days, marketing experts, including Jason Falls, Scott Stratten, Jay Baer, Nichole Kelly, Michael Brito, Zena Weist, Tim Hayden, Tom Webster, Joseph Heinl and Tamsen Webster shared their best practices, insight, advice on social media strategy, branding, operationalizing and content marketing.
TMM was on the scene with live tweets to capture the brilliance.
Two of the most salient points came in the last 15 minutes as Jason Falls summarized the conference. He provided two key tips for today’s marketers:
- Create awesomeness with ‘holy sh%$t’ content. – Create the kind of content that knocks people off their yoga ball and inspires them to share via social channels. Every marketers job is to elicit an emotional response and a call to action.
- Be mature in your marketing strategy & tactics. Jason gave a nod to online media being relatively new in the scheme of things, but called marketers to go beyond imitating the brands that are leading the game. It’s not enough to have a company Facebook page, just because other companies do. Don’t sing someone else’s song. Our job as marketers is to make our own mark and truly connect with our customers. While imitation is flattery, copying the cool kids may not truly engage your customers.
Here are a number of TMM’s additional insights gained from Explore Portland:
Everyone Has Influence While Klout scores may be very impressive to other marketers, it is important to remember that everyone is an influencer. A simple comment or Tweet by a everyday person may instigate a boon or bust for your company. Who is talking about your company? Is your company listening? Are you responding? Don’t miss an opportunity to amplify your advocates and right a rant. Word of mouth is still the most powerful marketing channel, on and off-line.
Power to your People What if the effectiveness of marketing has more to do with your internal operations than your external campaigns? More and more companies are looking beyond departmental boundaries and empowering employees to represent the company in social channels and share responsibility for branding. What is your company doing to integrate marketing and branding into operations throughout your company?
Social Media is 24/7, are you? Every modern marketer faces the challenge of when to turn-off. While we must all unplug to recharge at some point, your social channels are still up and running. If you plan on using social media for customer service purposes, be sure your operations are in place before you create an immediacy expectation your company cannot meet.
Content is King. Authenticity is Queen. Next time you are working with a client, or on your own marketing tactics, consider this for a litmus test: Would you want to be a ‘fan’ of your own company? What are you offering your customers? Be a resource, not a repetitive sales pitch. ‘Nuff said.
So, if you missed Explore this time around, you can hit one of these cites in 2013. For details, visit GoToExplore.co
- Scottsdale – April 11-13
- Minneapolis – June 27-29
- Atlanta – September 26-28
- Dallas – November 7-9
If you attended Explore Portland (in line with the theme: Know More. Do More.), what do you know more of or what are you doing more of, as a result of the conference?