Daniela Araujo

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TMMPDX Discount: SearchFest 2010 – Portland’s Search Marketing Conference March 9th

| February 18, 2010 | 3 Comments
TMMPDX Discount: SearchFest 2010 – Portland’s Search Marketing Conference March 9th

SEMpdx, Search Engine Marketing Professionals of Portland, has organized SearchFest for four consecutive years, making it one of the premier Search Marketing events in the region.    Register now for SearchFest using TMMPDX’s reader discount code, SEMPDXSFPR, and receive $30 off! Promotional rates are available until 2/24/10.

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Daniela Araujo Google GossipInternet MarketingPDX Local Search MarketingPortland Marketing EventsSearchViral Marketing ,,,,,,,

SEMpdx, Search Engine Marketing Professionals of Portland, has organized SearchFest for four consecutive years, making it one of the premier Search Marketing events in the region.    Register now for SearchFest using TMMPDX’s reader discount code, SEMPDXSFPR, and receive $30 off! Promotional rates are available until 2/24/10.

TMMPDX Profile: Former Google Employee and Adwords Expert Nick Lewis

| January 4, 2010 | 0 Comments
TMMPDX Profile: Former Google Employee and Adwords Expert Nick Lewis

by Daniela Araujo Nick Lewis worked as a Relationship Manager for Google AdWords from 2006-2009. He led a team of three Account Managers serving as the primary point of contact for 30 agencies representing more than 1000 clients.  His team managed more than $40M in annual advertising spending with Google.  Currently, Nick is providing phone […]

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Daniela Araujo Google Gossip ,,,

by Daniela Araujo Nick Lewis worked as a Relationship Manager for Google AdWords from 2006-2009. He led a team of three Account Managers serving as the primary point of contact for 30 agencies representing more than 1000 clients.  His team managed more than $40M in annual advertising spending with Google.  Currently, Nick is providing phone […]

TMMPDX Marketing Events: TMM Reporters Hit IMC

| December 17, 2009 | 0 Comments
TMMPDX Marketing Events: TMM Reporters Hit IMC

by Daniela Araujo, Senior Editor Last week the TMMPDX team had the pleasure of attending the Internet Marketing Conference, at Portland State University. IMC’s keynotes focused on current digital marketing trends including Social Media, SEO, Mobile Web and Web Analytics. There was also a Website Lab session where attendees could enroll their website to be […]

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Daniela Araujo Oregon Marketing EventsPortland Marketing EventsSocial Media Marketing ,,,,,

by Daniela Araujo, Senior Editor Last week the TMMPDX team had the pleasure of attending the Internet Marketing Conference, at Portland State University. IMC’s keynotes focused on current digital marketing trends including Social Media, SEO, Mobile Web and Web Analytics. There was also a Website Lab session where attendees could enroll their website to be […]

Portland Marketing Events: Girls In Tech Present Katherine Durham, VP Marketing – Hewlett Packard

| October 28, 2009 | 1 Comment
Portland Marketing Events: Girls In Tech Present Katherine Durham, VP Marketing – Hewlett Packard

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Paid Search Campaigns: Should I Bid On My Own Brand? Part II

| September 15, 2009 | 0 Comments
Paid Search Campaigns: Should I Bid On My Own Brand? Part II

by Daniela  Araujo In this follow-up article to Should I Bid On My Own Brand Part I, I will use real results to demonstrate the need for companies to bid on branded terms via Paid Search.  This real life experiment was conducted over a period of four months with a campaign focused on lead generation.  […]

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Daniela Araujo PPC Advertising ,,,,,,,,

by Daniela  Araujo In this follow-up article to Should I Bid On My Own Brand Part I, I will use real results to demonstrate the need for companies to bid on branded terms via Paid Search.  This real life experiment was conducted over a period of four months with a campaign focused on lead generation.  […]

Should I bid on my own Brand? Part I

| June 17, 2009 | 1 Comment
Should I bid on my own Brand? Part I

by Daniela Araujo Google recommends advertisers include brand terms in paid search campaigns, however one might ask: if users know my brand and my website has been indexed by Google, won’t they find it organically anyway? This argument becomes even stronger when you naturally rank number one for your brand.  In Part I of this […]

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Daniela Araujo PPC Advertising ,,,,

by Daniela Araujo Google recommends advertisers include brand terms in paid search campaigns, however one might ask: if users know my brand and my website has been indexed by Google, won’t they find it organically anyway? This argument becomes even stronger when you naturally rank number one for your brand.  In Part I of this […]

Comparing Apples and Oranges? Understanding Discrepancies Between Adwords and Analytics, Part II

| May 12, 2009 | 1 Comment
Comparing Apples and Oranges? Understanding Discrepancies Between Adwords and Analytics, Part II

by Daniela Araujo Part II: Tracking Revenue Web marketing analysts are frequently puzzled when comparing stats between Adwords and Analytics.  In Understanding Discrepancies Between Adwords and Analytics, Part I,   I discussed the common causes of discrepancies in traffic reporting.  In this article, I will discuss the differences in e-commerce revenue data reporting between Adwords […]

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Daniela Araujo Google GossipPPC AdvertisingWeb Analytics ,,,,

by Daniela Araujo Part II: Tracking Revenue Web marketing analysts are frequently puzzled when comparing stats between Adwords and Analytics.  In Understanding Discrepancies Between Adwords and Analytics, Part I,   I discussed the common causes of discrepancies in traffic reporting.  In this article, I will discuss the differences in e-commerce revenue data reporting between Adwords […]

Google Content Network: From Art to Science; Advanced Optimization Tips and Tricks

| April 21, 2009 | 1 Comment
Google Content Network: From Art to Science; Advanced Optimization Tips and Tricks

by Daniela Araujo The Google Content Network has become more popular among advertisers over the last year  due to the launch of the Placement Performance report and Site and Category Exclusion tool.

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Daniela Araujo Google GossipInternet MarketingPPC Advertising ,,,,,,

by Daniela Araujo The Google Content Network has become more popular among advertisers over the last year  due to the launch of the Placement Performance report and Site and Category Exclusion tool.

Comparing Apples and Oranges? Understanding Discrepancies Between Adwords and Analytics

| March 31, 2009 | 3 Comments
Comparing Apples and Oranges?  Understanding Discrepancies Between Adwords and Analytics

by Daniela Araujo Part I: Tracking Visitors Introduction Careful analysis of online campaign performance data is an integral part of the PPC Account Manager’s daily routine. This includes tracking the effects of changes to the account, monitoring of long-term trends, and recognition of anomalies in data which warrant investigation. During this process, it is common […]

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Daniela Araujo Web Analytics ,,,,

by Daniela Araujo Part I: Tracking Visitors Introduction Careful analysis of online campaign performance data is an integral part of the PPC Account Manager’s daily routine. This includes tracking the effects of changes to the account, monitoring of long-term trends, and recognition of anomalies in data which warrant investigation. During this process, it is common […]