Melissa Barker

Melissa S. Barker (B.A. in public relations/advertising, Gonzaga University) is the Enterprise Community Manager at Jive Software. She has coauthored three leading-edge textbooks, including Internet Research Illustrated, fifth and sixth editions, both bestsellers, as well as Social Media Marketing: A Strategic Approach. Melissa was instrumental in creating the first accredited social media marketing certificate in Washington State. She developed and teaches the certificate’s core courses for Spokane Falls Community College, which include social media marketing, search engine marketing, and social media strategic planning courses. She began her career as a Social Media Marketing Specialist for the international software company Siber Systems, where she more than doubled the company’s presence on Facebook, Twitter, and LinkedIn within a few months. In recognition of her accomplishments, Siber Systems promoted her to the position of Social Media Strategist. Melissa then became Director of Communications for Own Point of Sale, where she created and executed social media marketing strategies, and supervised public relations, advertising, and promotion efforts.

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Melissa Barker's Latest Posts

Beat the Monster: Measure the Success of Your Community

| December 5, 2012 | 0 Comments
Beat the Monster: Measure the Success of Your Community

Measurement in social media is perhaps the biggest and nastiest beast that cause community managers, like me, heartburn.  How do you prove your efforts in crafting a vibrant community have been successful? The metrics necessary to demonstrate progress will vary based on the goals of your community and the platform you are using. In recognition of […]

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Melissa Barker Social Media MarketingTMMPDX

Measurement in social media is perhaps the biggest and nastiest beast that cause community managers, like me, heartburn.  How do you prove your efforts in crafting a vibrant community have been successful? The metrics necessary to demonstrate progress will vary based on the goals of your community and the platform you are using. In recognition of […]