If an organization has a well-defined brand—not just a logo design and color scheme—they have a heck of a lot of fuel for social media, blogging, search engine optimization, public relations, and word-of-mouth. A logo, by itself, doesn’t go so far in these increasingly important and mission-critical channels that are all about messaging, targeting, […]

After 27 different jobs and over 20 years of working for other people, I recently opened my own business. I am still getting used to the moniker of entrepreneur or founder, and instead feel like crazy, lucky bastard may be a better title. Having just burned out in the nonprofit world and looking for change […]

by Judy Asman As digital marketers or small business owners, it’s very easy to skip over key foundational steps and jump into website development when all we can think about is growing our businesses. Considering how quickly businesses are moving and shaking on the Internet, it’s tempting to get caught up in the rapid pace […]