By guest contributor Jason Halstead, originally published on gistbrands.com Many business owners think of branding as either some mysterious black-box process that yields a desirable “aura” to a company, or confuse branding with logo design, which is just one facet (and actually an outcome) of a branding process rather than the starting point. For more […]

We all know how essential it is for every business to have a website. A website connects a business with its customers through online advertisements, product displays, product reviews, and  purchasing capabilities.  Sometimes, having a clearly displayed address and phone number on the website is all it takes to bring together a business-customer union. Other […]

I got into an argument with a marketer friend of mine recently. We were sitting at the SES New York show and he was arguing that mobile marketing is the most effective marketing method ever. He argued that mobile marketing produced more measurable results more quickly than any other marketing channel in the history of […]

Just when you thought you had it figured out, Facebook brings in another change – the Timeline! Facebook officially launched the Timeline to all pages on March 30th. What does this mean for your brand’s Facebook page? A great amount of control and enormous opportunity for engagement, but it comes with some initial work. Many […]

Top 5 Ways to Build Buzz with Pinterest By Anita Loomba, Guest Contributor The online pin board, Pinterest, that has been making waves this past year, is no longer just for individuals who pin what they love in home, weddings, recipes, etc. It has become a hub of consumer generated content that encompasses fashion, photo […]

By Guest Blogger, Anita Loomba In the ever evolving world of social media, companies often struggle with determining how to acquire and retain customers using the various media outlets. Facebook and Twitter are two social media platforms that provide an immense opportunity to reach millions of potential or current customers in a single community. Key […]

by Robert Madison, Spiral16 How many “Likes” does it take to win Wimbledon? Or, why stats and reporting aren’t the same thing as social media analysis, insight, and understanding. “You can know my blood pressure, my weight, my IQ, etc … but none of those things will tell you that I’m a jerk. Now, spend […]

Sundeep Kapur of Email Yogi was kind enough to share his article on identifying and leveraging customer engagement opportunities with TMMPDX.COM. There are endless opportunities to gather customer insight, feedback and strengthen relationships with your consumers. Businesses need to take advantage of these opportunities to engage the consumer in a dialogue. Here are a few […]

We recently interviewed Sundeep Kapur for the Online Marketing Summit in San Francisco, where we had the pleasure to meet him in person. He was kind enough to share his article on applying marketing lessons from non-profit organizations to social media. If you find him to as enlightening as we do, you’ll want to follow him […]