Lavacon 2012, an annual gathering of the content management community, was full of presentations specifically geared towards content curators & strategists and delved into strategy, tools, resources, case studies, and more.  Being a front-end developer, I came out of this three-day conference with a new-found respect and understanding of content management, how it relates to the developer […]

ISITE Design is hosting their 8th annual user experience event,  Delight 2012. Formerly known as Love at First Website, Delight 2012 looks to continue the spirit of revealing front line user experience tales, case studies and strategies from leading companies with proven track records in the digital space.  Delight will be held October 18th, 2012 at the Adrianna Hill Grand […]

We all know how essential it is for every business to have a website. A website connects a business with its customers through online advertisements, product displays, product reviews, and  purchasing capabilities.  Sometimes, having a clearly displayed address and phone number on the website is all it takes to bring together a business-customer union. Other […]

In the coffee shop, on the couch, or walking down the street, more of us are on laptops, smartphones, and iPads. We’re texting, posting to Facebook, Tweeting, watching videos, and gathering information. Most of our interactions occur in near real-time, and we want our information to be up-to-the-minute. In an effort to provide that instant […]

Mobile commerce has exploded this year, and the year is not even over yet! ComScorereported a 47% increase in smartphone users between March 2011 and March 2012. What does this mean for marketing? Mobile has created another channel that enables marketers to attract users instantaneously. Not only can mobile be used to promote special offers, it […]

I got into an argument with a marketer friend of mine recently. We were sitting at the SES New York show and he was arguing that mobile marketing is the most effective marketing method ever. He argued that mobile marketing produced more measurable results more quickly than any other marketing channel in the history of […]

I had the pleasure of interviewing Jason and wanted to share his insight with our readers.  He offers valuable advice for companies looking to enhance their mobile marketing and call tracking.  Thanks, Jason for your sharing your innovative thinking and expertise!  At SES Toronto, your session entitled ‘Top Tips for Conversion Optimization’ focuses on expanding business […]

TMM Angels were approached by a small business owner interested in Mobile Advertising: I own two clothing stores, one in Portland and another in Seattle.  Recently, I launched a website to engage my customers with fashion news, coupons and new arrivals. Now that I see results coming from my Social Media initiatives I want to […]