By Guest Blogger, Anita Loomba In the ever evolving world of social media, companies often struggle with determining how to acquire and retain customers using the various media outlets. Facebook and Twitter are two social media platforms that provide an immense opportunity to reach millions of potential or current customers in a single community. Key […]

Happy New Year everyone!  We hope you haven’t broken any resolutions yet, but if you have, or haven’t made any, take a look at our Top 10 list and make a resolution to update some marketing skills.  Why not kick off the new year by attending SEMpdx’s Local and Mobile Search event with David Mihm and Scott […]

Tweet,  retweet, @mention, repeat, rinse. Aren’t your  little iPhone thumbs at least a bit curious to the effectiveness of your tweets? Portland based startup and Portland Seed Fund participant Vizify have launched an app:  TweetSheet tells you exactly that and more. (Disclosure:  my husband is a co-founder.) TweetSheet creates an instant infographic of your Twitter […]

Southwest Airlines expertly uses blogging, Facebook, Twitter, YouTube, podcasts, flickr, LinkedIn, and more to communicate and connect with their customers every day.

Scott Davis, Principal and founder of From The Rooftops, is a brand strategist who has worked with such brands as Vestas, The Smithsonian and Saif Corporation.