Happy New Year from TMM!  We hope you enjoyed a fun and productive 2012.  Another year passes and new topics in the ever-changing digital landscape move closer to the forefront.  Start the year off right with our January picks.   Dig deep, get innovative and take away practical solutions at Webtrends Engage in San Francisco.  We […]

Here’s TMM’s weekly round-up of the juiciest news, updates and marketing gossip from around the web, enjoy! Got Post Picks? Want to add YOUR picks for the week? Simply tag your favorite marketing article links on Twitter with the hashtag #tmmTops. Who knows, perhaps we’ll feature YOU as a guest contributor. If you want to get an […]

September means transitioning back into our normal routines as vacations end, schools return to session, and conferences kick back into gear. Whether you’re job searching, looking for Content, Strategy, Social Media, PPC, or networking there’s an event this month for you. If you’re starting up or wanting to re-start your business don’t miss SOBcon where you’ll learn […]

by Lisa Peyton, VP Bonfire Social Media Last week Facebook began reporting on some interesting data within their ad platform.

Portland-based GemKitty, a design-your-own gemstone jewelry website, was asked to join 23 other co-creation companies in a coordinated Facebook campaign to create awareness about the mass customization industry. This movement, dubbed “Mass Customization Friday”, took place on August 6th with all 24 design-your-own companies advertising on Facebook in an organized fashion. Arwa Jumkawala, GemKitty’s owner […]

by Daniela  Araujo In this follow-up article to Should I Bid On My Own Brand Part I, I will use real results to demonstrate the need for companies to bid on branded terms via Paid Search.  This real life experiment was conducted over a period of four months with a campaign focused on lead generation.  […]

by Daniela Araujo Google recommends advertisers include brand terms in paid search campaigns, however one might ask: if users know my brand and my website has been indexed by Google, won’t they find it organically anyway? This argument becomes even stronger when you naturally rank number one for your brand.  In Part I of this […]

TMMPDX recently got a question from Anna Skillman at Jacksonfineart.com. She had spent close to $30K on a beautiful flash website for her gallery; however she noticed that her rankings in Google had tanked. Her question was why had she fallen off Google’s radar and how could it be fixed. Here’s what the Angels had […]

by Daniela Araujo Part II: Tracking Revenue Web marketing analysts are frequently puzzled when comparing stats between Adwords and Analytics.  In Understanding Discrepancies Between Adwords and Analytics, Part I,   I discussed the common causes of discrepancies in traffic reporting.  In this article, I will discuss the differences in e-commerce revenue data reporting between Adwords […]

by Daniela Araujo The Google Content Network has become more popular among advertisers over the last year  due to the launch of the Placement Performance report and Site and Category Exclusion tool.