Comparing Apples and Oranges? Understanding Discrepancies Between Adwords and Analytics
adwords tracking,analytics and adwords discrepancies,analytics tracking,ppc,visits versus clicksby Daniela Araujo Part I: Tracking Visitors Introduction Careful analysis of online campaign performance data is an integral part of the PPC Account Manager’s daily routine. This includes tracking the effects of changes to the account, monitoring of long-term trends, and recognition of anomalies in data which warrant investigation. During this process, it is common […]