Comparing Apples and Oranges? Understanding Discrepancies Between Adwords and Analytics, Part II
adwords,analytics,discrepancies in revenue,google,ROIby Daniela Araujo Part II: Tracking Revenue Web marketing analysts are frequently puzzled when comparing stats between Adwords and Analytics. In Understanding Discrepancies Between Adwords and Analytics, Part I, I discussed the common causes of discrepancies in traffic reporting. In this article, I will discuss the differences in e-commerce revenue data reporting between Adwords […]
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