Whether February is a month you love, or love to hate, show your self (and your business) some love by checking out TMMPDX.COM’s top Portland marketing events. Maybe it’s Google, networking, or green business that makes your heart flutter. Whatever your preference, chances are at these February events you’ll make a new connection or learn […]

by Daniela Araujo Google recommends advertisers include brand terms in paid search campaigns, however one might ask: if users know my brand and my website has been indexed by Google, won’t they find it organically anyway? This argument becomes even stronger when you naturally rank number one for your brand.  In Part I of this […]

by Daniela Araujo Part II: Tracking Revenue Web marketing analysts are frequently puzzled when comparing stats between Adwords and Analytics.  In Understanding Discrepancies Between Adwords and Analytics, Part I,   I discussed the common causes of discrepancies in traffic reporting.  In this article, I will discuss the differences in e-commerce revenue data reporting between Adwords […]

by Amanda Bernard Google TV Ads allows advertisers to buy smarter TV ads quickly and with relative ease. All one requires to get started are an AdWords account and a 15-120 second digital commercial  (actually, if you don’t already have a commercial or if you have one that’s not in digital format, Google can help […]