Building Online Brand Influence: How to avoid being an interloper

Elizabeth Brigham blogging,customer engagement,engaging an audience,featured,influence,marketing

In his Sunday chat, Chris Brogan discussed the art of self-promotion and how to approach it gracefully. His points about self-promotion are well suited to expand the discussion to how a brand can join customer conversations successfully. As social media has become an integral part of our campaigns and brand strategies, we marketers are breaking […]

Elizabeth Brigham Elizabeth Brigham elizabeth.brigham@jivesoftware.com Contributor Elizabeth Brigham is a Product Marketing Manager at Jive Software, overseeing the Social Marketing and Sales Solution. Her passion lies in providing fellow marketers and sales practitioners a better way to get work done, beat the competition to market and close sales faster. Prior to Jive, Elizabeth was a Manager of Product Management at Walt Disney Parks and Resorts Online where she developed content and commerce strategy for the Parks and Resorts portfolio of brands. She began her career at McMaster-Carr Supply Company managing call center teams, domestic and international sales operations, supply chain logistics, and sales software development. Elizabeth earned her BA in English Literature from Davidson College and an MBA from the Ross School of Business at the University of Michigan. Thoroughly Modern Marketing