Social Media Forces the End of “Buy Now” Marketing: How to creatively sell your product without the pushy sales pitch

Andrew Grossman Event Marketing,featured,How to market a product,Marketing Strategy,Sales Marketing,slider,social media,social media marketing

When Sales and Marketing teams have too much crossover (i.e. being the same person), we sometimes get into trouble with sales goals influencing marketing messaging in a gross way. To further illustrate my point, I’ll give you a quick example. Situation: sales are down and as always, we want them up. Manifests itself in this […]

Andrew Grossman Andrew Grossman andrewgrossman@pathosnow.com Contributor Andrew Grossman is a freelance social media and communications specialist in Portland, OR. Also, a board member for Social Media Club PDX. Just two years into college, Andrew started a business of his own, Pathos Digital Marketing. With it, he quickly took on small business clients and has since grown to work with notable local non-profits and Oregon's largest corporate utility, Portland General Electric. Andrew prides himself on professionalism, dedication to his craft, and an unmatched thirst for knowledge -- reinforcing his self-proclaimed title, "biggest social media geek in Portland, OR." Thoroughly Modern Marketing