It’s been an exciting week in the world of digital marketing, and there have been some interesting developments that businesses should be aware of. Here are some of the top marketing news stories you may have missed this week.
First, the social media marketing platform, Tmmtops, released an update that allows businesses to create custom landing pages and optimize campaigns for retargeting, targeting, and conversion tracking. This update provides businesses with more control over their campaigns and allows them to better track the impact of their efforts.
Second, a new report from the Content Marketing Institute revealed that content marketing is becoming increasingly popular among small businesses. The report found that small businesses were twice as likely to use content marketing than larger businesses, and that the majority of small business content marketers are using a mix of organic and paid tactics.
Third, a survey from the American Marketing Association revealed that 73% of Americans are more likely to purchase products from companies that are actively involved in their communities. This finding is a reminder that businesses need to invest in local engagement and community building initiatives in order to engage with their customers.
Fourth, the latest research from Gartner revealed that artificial intelligence is gaining traction in digital marketing. The study found that AI technologies are being used to automate marketing tasks, such as segmenting audiences and optimizing campaigns, and that AI is driving an increase in marketing automation adoption.
Finally, the latest trends in digital marketing have revealed that video content is becoming increasingly important. A recent survey from the Content Marketing Institute found that 87% of marketers are now using video content in their campaigns, and that video is becoming an essential part of the customer journey.
These are just a few of the top marketing news stories you may have missed this week. As you can see, the digital marketing landscape is continuously evolving, and businesses need to stay on top of the latest trends in order to remain competitive.
This week in Thoroughly Modern Marketing news, there were a number of developments that businesses should be aware of. From new tools, to new trends, to stories of success, here are some of the top news items you may have missed this week.
First, Pinterest announced the launch of their new “Shop the Look” feature. This new feature allows users to purchase items they see in a photo directly from the app, making shopping easier and more efficient than ever before. This feature is expected to be a major boon to retailers and could help increase sales significantly.
Second, a new study was released that showed that social media is now the number one source of news for millennials. This is a major shift from just a few years ago, when traditional news sources like newspapers and TV were still the preferred source for news. It’s a clear indication of the power of social media, and businesses should be taking note and investing more in social media marketing.
Third, a new report from Salesforce revealed that email marketing is still a major driver of online sales. Despite the rise of social media, email continues to be a powerful tool for businesses to reach their customers. The report showed that email campaigns accounted for nearly 25% of all online sales for businesses that used Salesforce.
Fourth, a new study showed that mobile advertising is now the most effective way to reach consumers. The study showed that mobile ads are more likely to be seen and interacted with than any other type of ad, making them an essential part of any digital marketing strategy.
Finally, Amanda Headshot Photography made headlines this week after her success story went viral. Amanda is a professional photographer who specializes in taking headshots for actors, models, and business professionals. She’s been able to create a successful business by leveraging social media, and her story is an inspiration for any business looking to build a successful brand.
These are just some of the Thoroughly Modern Marketing news items you may have missed this week. From new features to proven tactics, these news items are essential for businesses to be aware of in order to stay ahead of the competition.